Guides for small business websites
Practical guides and checklists for small business owners: planning, local search, Google, speed, accessibility and copy that turns visitors into inquiries.
Local and technical
- How Small Businesses Become Visible in ChatGPT, Perplexity and Google AI OverviewsHow small businesses can show up in ChatGPT, Perplexity and Google AI Overviews through clear answers, consistent facts and structured data. No guarantees.
- How to Get More Genuine Google Reviews and Respond to ThemHow to get more Google reviews from real customers and reply to them well, with a simple routine and a clear list of practices that break Google's rules.
- How to Set Up and Verify a Google Business Profile Step by StepHow to create and verify a Google Business Profile, from the primary category to hours and photos, plus the mistakes that can get a profile suspended.
- Local SEO for Small Businesses, From Service Areas to Location PagesLocal SEO for small business owners comes down to a clear service area, consistent business data, honest reviews and location pages that deserve to exist.
- Website Accessibility for Small Businesses and the Key WCAG Points Explained SimplyWebsite accessibility for small businesses made simple. Learn what the main WCAG points mean, why they matter and how to check your own site yourself.
- Website Speed and Core Web Vitals for Business Owners, With a Routine to Measure and FixWebsite speed made simple. Learn what the three Core Web Vitals measure, how to test your own pages for free and which fixes matter most for small sites.
Basics
- How to Choose a Web Design Agency, With Questions to Ask and Red Flags to WatchHow to choose a web design agency, with the questions to ask, red flags to watch for and a simple way to compare quotes side by side.
- One-Page or Multi-Page Website? How to Decide for Your Small BusinessOne-page or multi-page website? Use simple questions about your services, customers and goals to pick the structure that fits your business.
- What Drives the Cost of a Small Business WebsiteWhat a small business website costs depends on scope, content, features and upkeep. Learn the cost drivers and how to compare quotes fairly.
- How to Get a Small Business Website Built, From First Plan to Launch DayPlan, build and launch a small business website step by step, from goals and pages to content, draft review and a launch checklist.
- Website Copy That Turns Visitors Into InquiriesWebsite copy that turns visitors into inquiries. Use customer language, lead with benefits and structure your home page and service pages.
- A Website Redesign Checklist That Protects Your Content, Redirects and Google SetupWebsite redesign checklist for small businesses covering content, redirects, Google setup, forms and launch-day tests, in the right order.
Industries
- What Swiss design principles mean for a small business websiteSwiss web design principles, a clear grid, strong typography, restraint and precision, help visitors find hours, services and phone numbers.
- A website for contractors and home improvement businessesA website for contractors works when it shows your license and insurance, real project photos and service area, and makes estimate requests easy.
- A website for a dental practice that welcomes new patients and protects their dataA website for dental practices should help new patients book, explain insurance and emergencies, and keep health data out of open contact forms.
- A website for plumbers and HVAC companies, from emergency calls to service plansA website for plumbers and HVAC companies must work for someone with a leak or no heat, and still explain maintenance plans, financing and service areas.
- A website for real estate agents, with listings, neighborhood guides and valuation requestsA website for real estate agents needs visible credentials, honest listings, first-hand neighborhood pages and a short valuation request form.
- A website for your restaurant, with menu, hours, reservations, directions and eventsA restaurant website should put the menu in as text and make hours, directions, reservations and events easy to find on a phone, with real photos.