A website for real estate agents, with listings, neighborhood guides and valuation requests

People hire a person, so put the agent first

Put a recent, real headshot, your name, your brokerage and your license number where visitors see them without scrolling. Many states have rules about identifying the brokerage and showing license details in advertising. Ask your state's real estate commission or your broker what applies to your site. This article is not legal advice.

Write a bio with facts a client can use. Name the areas you work in and the kinds of clients you work with, such as first-time buyers or people selling an older home. State how many years you have been licensed. Use the real number or leave it out.

Then explain how you work. A short outline for sellers and another for buyers answers a question clients hesitate to ask:

1. A first conversation about goals and timing
2. A market analysis based on recent comparable sales
3. Preparing the home, with photos and a listing description
4. Marketing and showings
5. Offers and negotiation
6. Closing and what happens after

The names of the steps differ by country, so use the terms your clients will meet in their paperwork.

Show reviews with their source and link to the original. Include the less glowing ones and reply to them. Do not buy reviews or hide the critical ones. If you list an award, name who issued it and the year. Avoid labels such as "top agent" that you cannot document. Our guide on getting more Google reviews explains how to ask for reviews fairly.

Listings: connect them properly and keep them current

In the United States, agents typically show multiple listing service (MLS) listings on their own site through an IDX feed. The feed comes through the brokerage, the MLS or a vendor. Display rules differ by MLS and cover things like disclaimers, attribution and how often the data refreshes. Ask your broker what applies before building anything. In other countries, listings usually come from a portal or your own client system.

Give each listing its own page. Include all photos, the address, key facts, a description and a floor plan if you have one. Add a link to the neighborhood guide and a form that says "Ask about this home".

Mark the status honestly, as active, pending or sold, and remove stale listings quickly. A page for a home that sold last month wastes the visitor's time. A "Recently sold" section is useful proof of your work, as long as you have the client's permission and the information is accurate.

Photos make these pages heavy, so compress them. Our guide on website speed and Core Web Vitals shows how to check the result.

Ask whoever builds your site to add structured data (JSON-LD) of the type RealEstateAgent for you and RealEstateListing for each listing. Mark up only what is visible on the page.

Neighborhood guides that describe the place

A neighborhood guide written from first-hand knowledge gives you content that nobody else can copy. People search for a neighborhood or town by name when they are planning a move. A good page answers their questions.

Fair housing law matters here. In the United States, the Fair Housing Act and state and local laws protect people from discrimination in housing, and that includes advertising. The protected characteristics include race, religion, disability and family status.

Describe places: streets, parks, commute routes, shops, noise levels and the kinds of homes. Do not describe who lives there or who would "fit in". For schools and crime statistics, link to official sources rather than giving your own rating. This article is not legal advice.

A checklist for each neighborhood page:

1. The boundaries in words, plus a map
2. The kinds of homes you see, and their rough age
3. Getting around: commute routes, transit, parking and walkability
4. Daily life: groceries, parks and places you use yourself
5. Things worth checking before a purchase, such as flood maps and homeowner association rules
6. A few recent sales you handled, with the client's permission
7. Links to the school district and the city planning office

Use the swap test. If the page still reads correctly with another neighborhood's name, it is filler. Write only about places you know. Three or four strong guides serve visitors better than twenty thin ones. Our guide on local SEO for small businesses explains how such pages fit into local search.

A valuation request that people will finish

A "What is my home worth?" page gives sellers a low-pressure way to make first contact. Give it a plain headline and keep the form short. Ask for the property address, name, phone or email, and optionally the timeframe for selling.

Say what the person gets and when. For instance: "a written market analysis based on recent comparable sales, followed by a call to talk it through". Promise only what you deliver, with a reply time you can keep.

Be honest about the limits. An analysis from a form is an estimate, and a visit gives you more to go on. Never promise a sale price or a time on the market.

Explain what you do with the contact details and link your privacy policy. Do not share the lead without the person's agreement. Then follow up personally and quickly. Test the form once a month by submitting a request yourself.

A quote or a quick check

If you would like an outside view of your current site, there is a free website check.

Other industries are covered in the guides overview.

Frequently asked questions

Do I need my own website if my brokerage gives me a page?

A brokerage page belongs to the brokerage, and if you move, you start over. Your own domain and site stay with you. Your brokerage's branding and advertising rules may still apply to your site, so check before you launch.

Should I show sold prices?

Rules differ by state and MLS, and some limit what you can display. Ask your broker before you publish any sale data. Show only what you have permission to show.

Can I use "top agent" badges?

Only if you can name who issued the award and when. Some badges are paid placements. A claim you cannot document can mislead visitors and may break advertising rules.

How many neighborhood pages should I write?

Start with the three or four areas you know best. Add more when you have first-hand knowledge or recent work in another area.